8 POWERFUL WAYS TO INSPIRE TODAYS TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!

With Jim Champys well-proven gift for keen management analysis, todays essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, andmost importantusable.

Alan Spoon, Managing General Partner, Polaris Venture Partners

If you love the game of business, youd be hard pressed to find a book with more good moves per page than INSPIRE!

Paal Gisholt, President and CEO, SmartPak

Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.

Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System

INSPIRE! provides food for thought and insightful guidance for all companies. This is particularly important in todays economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.

Chiquita White, Section Head, Product Development, Procter & Gamble

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about whats new and really works in business, he takes on the challenge of inspiring customerseven in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.

Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate aboutand will stay passionate about. Youll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.

How to reignite customer loyalty by

Bringing authenticity to everything you do

Creating new products that reflect the best of what you really are

Delivering new value based on convenience, simplicity, and honesty

Nurturing your mystique

Choosing the right channel partners

Doing well by doing good

Inspire!: Why Customers Come Back

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